Juan Ruiz

REF! They didn’t catch that foul?! A referee watched the play go through but didn’t recognize the foul. While the NBA referees make calls that affect outcomes of games during crunch time, how can we better improve the fans’ experience with design choices that make information on referees easier to understand?

REF! is a project featuring on-air graphics, posts on Instagram, and data visualizations on referees to better acclimate basketball fans. REF! is for the die-hard fans but it’s also for someone getting into basketball. Through information design, the project helps viewers stay informed on referee stats during a game, helping you better understand what’s happpening on the court.