Since 1970, 3 billion birds have disappeared. This drastic drop in population raises many questions such as “where did all the birds go?” and “how can we protect them?” The Why Birds campaign explores these questions while also promoting an interest in birds and their contribution to our local ecosystems. Visit this fun website to see why birds are worth protecting! Why Birds campaign features a website, designed to be easy to follow, making exploring the site and learning about our feathered friends user friendly. The visual language of this site is made to feel like a collaged journal with ripped out paper and hand crafted elements.There are also other promotional elements for the campaign such as posters and stickers.