Creative Machines: Understanding the Potential of AI and Design

Pascal Gervasio

With the rapid advancement of artificial intelligence (AI) technology, there is an increasing interest and concern in its potential applications in the field of art and design. By utilizing AI, designers can potentially enhance their design process by generating new ideas, exploring new possibilities, and increasing the efficiency of their workflow. However, the effectiveness of AI in design remains largely unexplored and carries significant ethical and legal implications.

Creative Machines is an in-depth investigation of the potential use of AI as a tool to assist in the design process. The website hosts a variety of virtual projects that involve the use of AI-generated imagery. Each analyzes where AI has enhanced and benefited the design process as well as where it currently falls short. These virtual projects include: a client-based project made for the purpose of event advertising; a documented workshop where participants generate and discuss AI generated imagery; and the application of generated images to build a website mockup for a conceptual business. By examining applications of AI in design, we can better understand the potential benefits and limitations of AI.